Learner marketing toolkit
Learner marketing toolkit
This page has Fees Free marketing materials you should leverage in your own promotions to learners.
This page has Fees Free marketing materials you should leverage in your own promotions to learners.
Fees Free marketing toolkit
We’ve created a Fees Free marketing toolkit you should use to support your own promotions.
- Website copy
- Fees Free quick guide
- Social media copy - English, Te Reo Māori, Samoan and Tongan
- Social media copy – TTAF
- Social media sharing
- Digital assets
- Fees Free logo
Update your website copy
If you are a tertiary education organisation, you should update your website copy to ensure you have the most up-to-date information for learners. We recommend keeping the copy simple and directing learners to feesfree.govt.nz for more information. With the Targeted Training and Apprenticeship Fund (TTAF) ending in 2022, we have included some messaging to support this.
Long website copy:
Check your Fees Free eligibility!
Fees Free tertiary education and training is a policy introduced in 2018 to expand participation in tertiary education and reduce student debt in New Zealand. It is targeted towards first-time learners.
If you are a first-time tertiary learner, or your first tertiary education was covered by the Targeted Training and Apprenticeship Fund (TTAF), you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. If you are eligible, we’ll organise payment of your fees with the Tertiary Education Commission.
Check if you are eligible by visiting FeesFree.govt.nz
Short website copy:
Check your Fees Free eligibility!
If you are a first-time tertiary learner, or your first tertiary education was covered by the Targeted Training and Apprenticeship Fund (TTAF), you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. If you are eligible, we’ll organise payment with the Tertiary Education Commission.
Check if you are eligible by visiting FeesFree.govt.nz
Fees Free quick guide
The Fees Free quick guide is targeted at learners starting tertiary education and training in 2023. You can upload this to your website and distribute printed copies to support learners in their next steps.
Social media copy
You can use the below Fees Free social media copy in English, Māori or Tongan. This copy is tailored to different first-time learners and their influencers.
English: Finished up with school? You may be eligible for one year's study or two years’ training fees-free. Māori: Kua wehe i te kura tuarua? Tērā pea ka māraurau koe ki te whiwhi akoranga kotahi tau te roa, te whakangungu rānei mō te rua tau, mō te koreutu! Samoan: Ua `e i`u mai le a`oga? Atonu e te agava`a mo le tasi le tausaga o a`oa`oga po `o su`esu`ega mo le lua tausaga e leai se totogi. Siaki pe e te agava`a www.FeesFree.govt.nz Tongan: ‘Osi mei he akό? Ko ho faingamālie ‘eni ke hoko atu ho'o ako he ta'u ‘e taha pe ua ta'etotongi. English: Māori: He rangatahi e wehe ana i te kura? Tērā pea ka māraurau rātou ki te whiwhi akoranga kotahi tau te roa, te whakangungu rānei mō te rua tau, mō te koreutu. Whakamōhiotia atu ō rangatahi. Samoan: Ua i`u a`oga a tamaiti? Atonu e te agava`a mo le tasi le tausaga o a`oa`oga po `o su`esu`ega mo le lua tausaga e leai se totogi. Ta'u atu i tupulaga talavou. Maua nisi faamatalaga i le www.FeesFree.govt.nz Tongan: To’utupu ‘oku ‘osi mei he akó? Ko ha faingamālie ‘eni ke hoko atu ‘enau ako ‘i ha ta'u ‘e taha pe ua ta'etotongi. Fakahoko atu ‘a e faingamālie ni ki he to'utupu. English: Looking to upskill or change careers? First-time tertiary students may get 1 year's study or 2 years’ training fees-free. Check your eligibility at www.FeesFree.govt.nz Māori: E anga ana koe ki te whakapakari pūkenga, te huri aramahi rānei? Ka whiwhi pea ngā ākonga mātauranga matua wā tuatahi i ngā akoranga 1 tau, te whakangungu 2 tau rānei, mō te koreutu. Tirohia tō māraurau i www.FeesFree.govt.nz Samoan: Po `o e saili e fa`aleleia atili lou tomai pe toe sui lau galuega? Mo latou fa`ato`a ulufale i le iunivesite atonu e te agava`a mo le tasi le tausaga o a`oa`oga po `o su`esu`ega mo le lua tausaga e leai se totogi. Siaki lou agava`a i le www.FessFree.govt.nz Tongan: ‘Oku ke lolotonga fekumi ke fakalahi ho'o ‘ilo pe ko e liliu ho'o ngaue ki ho kaha'u? Ko e fuofua taimi ‘eni ke hoko atu ho'o ako ‘i he ako ma'olunga ange ‘e malava ke ke ako ‘i ha fo'i ta'u ‘e taha pe ua ta'etotongi. Vakai'i pe ‘oku ke kau he faingamālie ni. Vakai‛i na‛a ko ho faingamālie ‘eni ‘i he www.FeesFree.govt.nzSchool leavers
Check your eligibility at www.FeesFree.govt.nz
Tirohia tō māraurau i www.FeesFree.govt.nz
Vakai‛i na‛a ko ho faingamālie ‘eni ‘i he www.FeesFree.govt.nzParents and whānau of school leavers
Rangatahi finished school?
They may be eligible for one year's study or two years’ training fees-free. Let your rangatahi know!
Learn more at www.FeesFree.govt.nz
Ako atu anō i www.FeesFree.govt.nz
Ki ha ngaahi fakaikiiki ‘i he www.FeesFree.govt.nzChanging careers or upskilling
Social media copy – TTAF
We've created some social copy for learners who used the TTAF to cover their first tertiary study or training.
Headline: Check your Fees Free eligibility.
Body copy: The Targeted Training and Apprenticeship Fund (TTAF) ended in December 2022. If your first year of study or training was covered by the TTAF, you may still be eligible for Fees Free. Check your eligibility by going to FeesFree.govt.nz
Headline: Check your Fees Free eligibility.
Body copy: Was your first year of study or training covered by the Targeted Training and Apprenticeship Fund? The TTAF ended in December 2022. But don't worry, you may still be eligible for Fees Free. Check your eligibility by going to FeesFree.govt.nz
Social media sharing
Here are some Facebook posts and advertisements that you can share.
- Set yourself fees-free. – school leavers
- Take a load off your student loan. – school leavers
- Take a load off your student loan. – parents, whānau, influencers
- Take your next steps with confidence.
- Want to grow your opportunities?
- Gather the skills you need to thrive.
To ensure you get the most up-to-date content, we encourage you to ‘like’ the Fees Free Facebook page.
You can share these YouTube links on your social channels:
Digital assets
We’ve created digital banners that you can use in your promotions. You can use these assets on your website or social media channels directing learners to check their eligibility at FeesFree.govt.nz.
- Fees Free Image 1080x1080 (JPG 314 KB)
- Fees Free Image 1080x1080 (PNG 1 MB)
- Fees Free Image 300x250 (PNG 349 KB)
- Fees Free Image 300x250 (PNG 318 KB)
Please note that these have been released to you under license through Creative Commons
If you have specific requirements please email details to customerservice@tec.govt.nz.
Fees Free logos and how to use them
- TEC Fees Free Guidelines (PDF 1.1 MB)
- Fees Free Logos 2021 (supplied as png or jpeg files):