It offered support to Pacific people living in New Zealand for 10 years or less through a series of workshops and one-to-one coaching that introduced them to the job market and got them ready for work or study.

Target audience

The Pacific Work Connect programme was run by Pacific career consultants, for Pacific people anywhere in New Zealand.

Pacific Work Connect was available to, and tailored to, Pacific people living in New Zealand for 10 years or less, who held specific visa types and were aged 16–65. Pacific career consultants guided Pacific people using a Kakala model framework, which used insights into Pacific culture, and aimed to meet the needs of people arriving in a new land.

Campaign approach

The programme aimed to guide Pacific people who were new to New Zealand into secure work or study, so they could live a happy life here. The campaign took an aspirational perspective, encouraging the audience to “choose your career path”, “explore the possibilities” and “launch your career” by applying for the programme.

The advertising used bright colours and Pacific motifs, bringing a Pasifika style to resonate with the Pacific community.

The campaign stressed that Pacific Work Connect was a Pacific programme for Pacific people, to ensure they had the confidence and courage to take the next step in their career – seeking guidance from professionals.

Videos

Where are they now? - Ausaga

Where are they now? - Leaongo

Meet Ligi

Meet Lomekina

Social media

Posters